The Challenge
LycaMobile was driving massive top-of-funnel traffic to their site, but a large percentage of high-intent users were dropping off without completing their SIM or plan purchases. Their existing retargeting setup was generic—showing the same static ads to every visitor—which led to ad fatigue, wasted spend, and a steadily increasing Cost Per Acquisition (CPA).
The Retargeting Strategy
Instead of a “spray and pray” approach, ProvisionAD implemented a deep, intent-based retargeting system to re-engage lost users based on their exact behavior on the website.
- Behavioral Pixel Tracking: We deployed lightweight, non-intrusive tracking scripts to segment users based on cart abandonment, page depth, and time-on-site, strictly adhering to data privacy standards.
- Dynamic Creative Optimization (DCO): Rather than generic banners, users were served dynamic ads showing the exact mobile plan they abandoned, coupled with a limited-time incentive to drive urgency.
- Frequency Capping & Brand Safety: We strictly controlled ad frequency to prevent brand annoyance, ensuring LycaMobile’s ads only appeared on premium, brand-safe network placements.
The Results
By shifting to a highly segmented, intent-driven programmatic approach, we significantly improved their media efficiency and re-captured lost revenue.
- -31% reduction in blended Cost Per Acquisition (CPA).
- +184% increase in conversion rate among returning visitors.
- Generated highly qualified pipeline while maintaining strict ROI targets.